Event
First Wolf Conference 2025 | Financial Mediation of Quotidian Life
March 21 & 22, 2025
The “newly mobile” and “newly banked” (erstwhile “unbanked”) populations, particularly in the Global South, have been targeted with financial solutions in payment, lending, and insurance by start-up funded fintech companies and super platforms, entangling entire lifeworlds within digital markets and transactions.Telecom companies and state-backed biometric identity schemes enable fintech to authenticate and procure new financial customers. Some have argued that in this new mobilized platform economy across Global North and Global South, value from data sets is not only being extracted but also created afresh. The conference seeks to interrogate the so-called “financialization of everyday life” extending the focus beyond the usual Euro-American instances. Historically, financial logics have often permeated through intimate life and emerging financial media forms and technologies such as e-wallets, portable ATMs, account aggregators, payment platforms and loan apps are changing, and in some cases, intensifying the way financial and risk calculations are incorporated in everyday life. Financial mediation seems to have resulted in expansion of financialization in non-economic sectors (extra economic realms) because of the incentivization of particular behaviors/consumption patterns enabled by clicks, swipes, and other mediated transactions and interactions. What are the terms on which financial participation is being advocated, what forms of social mobilities are projected? Are new vulnerabilities anticipated, and what safeguard measures are in the works? What are the redistributive effects of financial mediation? Should these myriad processes of mediation of everyday life and data-based governance models be framed within narratives and discourses of control, of "data colonialism," of AI empires, of extraction or is there room for contingency, play, resistance, and freedom?
Speakers in alphabetical order:
- Adrian Athique (University of Queensland)
- Seyram Avle (University of Massachusetts, Amherst)
- Yuchen Chen (CUNY, Baruch College)
- John Cheney-Lippold (University of Michigan)
- Sibel Kusimba (University of South Florida)
- Jing Jing Liu (MacEwan University)
- Bhaskar Sarkar (University of California, Santa Barbara)
- Marc Steinberg (Concordia University)
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The conference, free and open to the public, has been made possible thanks to the Penn Dick Wolf Cinema & Media Studies Fund with the support of the Wolf Humanities Center, the Advanced Research in Global Communication, the Price Lab for Digital Humanities, and the South Asia Center. It has been organized by Rahul Mukherjee, Wolf Associate Professor of Cinema & Media Studies, with the assistance of Penn Cinema & Media Studies Nicola M. Gentili, Senior Department Administrator and Associate Director Undergraduate Studies.
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