John Cheney-Lippold (University of Michigan)

Futures for Sale: Temporal Commodification in Online Sports Betting

Opening to legalization in 2018, the US online sports gambling market currently commands a near-$50 billion valuation. On platforms like FanDuel and DraftKings, these billons are exchanged according to the dynamism of real-time, predictive odds. And with machine learning helping to redefine the very practices of odds making on these platforms, this talk explores how data-driven odds change how spectators experience and understand the world of sports.